Simon Fashion Now Oct 11-12 2013
SIMON FASHION NOW® ARRIVES AT ROOSEVELT FIELD ON OCTOBER 11 & 12
GARDEN CITY, NY, SEPTEMBER 23, 2013 – On Friday, October 11 and Saturday, October 12, Simon Property Group, Inc. (NYSE:SPG) will bring free, high-energy runway shows to shoppers at Roosevelt Field with Simon Fashion Now® presented by Winthrop-University Hospital Breast Health Center. This dynamic celebration of style spotlights must-have trends for fall from fashionable Roosevelt Field retailers.
New this year, Simon Fashion Now at Roosevelt Field will partner with SAME SKY, a fair-trade initiative that offers employment to women living with HIV/AIDS in Sub Saharan Africa. Trained as artisans, SAME SKY women earn 15 to 20 times the average wage to hand-crochet beautiful glass bead jewelry. One hundred percent of all net-proceeds from the sale of SAME SKY jewelry directly affect the lives of Rwanda genocide survivors.
“Simon Fashion Now’s alignment with SAME SKY is about more than fashion and trends,” said Shari Simon, senior vice president of corporate marketing at Simon. “SAME SKY’s commitment to empowering women resonates with Simon Fashion Now’s core audience, and offers attendees an opportunity to give back in an immediate and meaningful way.”
Events taking place throughout the weekend include:
· October 11 – Trunk Show: Featuring Same Sky jewelry during Trends and Friends Night.
· October 11 at 1:00 p.m. – Design Wars: an interactive fashion competition between Nassau Community College students.
· October 11 from 6:00 p.m. to 8:00 p.m. – Trends & Friends Night: A free evening that will include show-stopping presentations of fall’s hottest looks, product displays, demonstrations and interactive beauty and style consultations from Roosevelt Field retailers including Aveda, Bare Minerals, Caché, Carol’s Daughter, L’Occitane, The Body Shop, and more.
· October 12 – Simon Fashion Now continues with high-energy runway fashion shows scheduled to take the stage at 1 p.m., 2 p.m., 3 p.m. and 4 p.m. The shows will introduce fall looks from jcpenney, Macy’s, Francesca’s Collections, adidas, White House | Black Market, Lucky Brand, Wet Seal, Tilly’s, bebe, GUESS and more.
· October 12 at 1:30 p.m. –Trend fashion shows: Featuring Aerosoles, Rockport, ECCO, Call it Spring and Uno de 50.
· October 12 at 2:30 and 3:30 p.m. – Ready, Set, Style!: An interactive styling competition where audience participants will compete for a chance to win the season’s hottest accessory – a Simon Giftcard®.
Throughout the day, shoppers can visit Style Stops where advice and insight into the season’s trends will be offered in an interactive format. Every hour between 12 noon to 4 p.m. guests can register to win fabulous prizes from the mall’s premier retailers during the Runway Giveaway.
“All of the looks featured on the Simon Fashion Now runway showcase the quality that can be experienced at each of Roosevelt Field’s retailers and are available for purchase that same day,” said Jacqué Ellis, vice president of corporate special events at Simon. “We look forward to offering shoppers a free event packed with fall fashion, retailer demonstrations, entertainment and exclusive deals.”
For more information about Simon Fashion Now, please visit www.simon.com/simon-fashion-
About Simon Fashion Now®
The concept of Simon Fashion Now was conceived through grand opening events at properties like The Galleria in Houston, TX, The Forum Shops at Caesars in Las Vegas, NV and The Domain in Austin, TX. Through the success of these events, which became fashion focused in 2003, Simon decided to take the events national and Simon Fashion Now was introduced. The contemporary program was designed to make the runway relevant for the everyday fashionista. Spring 2013 stops included The Westchester in White Plains, NY; King of Prussia, King of Prussia, PA and Lenox Square in Atlanta, GA.
About SAME SKY
SAME SKY is a trade-not-aid initiative that empowers women in Africa by giving them a hand up, not a handout. The company employs African women living with HIV/AIDs as artisans, teaching them to make beautiful hand crocheted accessories and provides a platform to sell in the global marketplace. SAME SKY’s artisans earn an income that is approximately 15 to 20 times greater than the average wage earned by women in Sub-Saharan Africa and the sustainable work allows them to take their first steps out of poverty and toward empowerment. 100% of all net-proceeds from the sale of SAME SKY’s jewelry go to employing more women artisans and expanding into other regions. SAME SKY jewelry is worn by many celebrities including Meryl Streep, Alicia Keys, Fergie, Queen Latifah, Goldie Hawn, Jessica Alba, Ben Affleck, Akon and Victor Cruz, among others. For more information, please visit: www.samesky.com.
About Roosevelt Field
Celebrating more than 50 years of offering more choices, Roosevelt Field is located at the intersection of Old Country Road and the Meadowbrook Parkway in Garden City and is managed by Simon Property Group, Inc., headquartered in Indianapolis, Indiana. The mall offers unparalleled customer service with amenities including American Express® / Simon Giftcards, which can be used everywhere American Express cards are welcomed; Ticketmaster at Simon Guest Services, valet parking; complimentary wheelchairs; strollers and a post office. It is anchored by Nordstrom, Macy’s, JC Penney, Bloomingdale’s and Dick’s Sporting Goods and has more than 270 specialty stores. For more information, please go to www.simon.com. Visit www.rooseveltfield.com for the latest mall events and retailer updates. Roosevelt Field is on Facebook – check out www.facebook.com/
About Simon Property Group
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a leader in the global retail real estate industry. The Company currently owns or has an interest in 327 retail real estate properties in North America and Asia comprising 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
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