REEBOX Ends Relationship With Rapper Rick Ross!

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rick_ross-620x350NEW YORK (AP) — Reebok has ended its relationship with Rick Ross following  heavy criticism of lyrics by the rapper considered by some to be pro-rape.

The sneaker brand said in a statement Thursday that “Reebok holds our  partners to a high standard and we expect them to live up to the values of our  brand. Unfortunately, Rick Ross has failed to do so.”

Ross formally apologized for his lyrics on Rocko’s song “U.O.E.N.O.” in a  tweet last week. It came the same day as the women’s group UltraViolet protested  outside of one Reebok’s stores in Manhattan.

In Rocko’s song, Ross raps about giving a woman the drug MDMA, known as  Molly, and having his way with her.

“Put Molly all up in her champagne, she ain’t even know it, I took her home  and I enjoyed that, she ain’t even know it,” he says.


The song was released in January, but just recently began getting widespread  notice. Women’s groups and rape victims have issued petitions.

In his apologetic tweet, Ross said his lyrics were misinterpreted. He said he  doesn’t condone rape and apologized for lyrics that were “interpreted as rape.”  A week prior, he said in a radio interview that “there was a misunderstanding  with the lyric” and that he didn’t use the term “rape.”

Ross has appeared in a commercial for the Reebok Classic sneakers. The  company says it does not believe that the Grammy-nominated rapper “condones  sexual assault,” but the company is not happy with how he has handled the  situation.

“We are very disappointed he has yet to display an understanding of the  seriousness of this issue or an appropriate level of remorse,” the statement  read. “At this time, it is in everyone’s best interest for Reebok to end its  partnership with Mr. Ross.”

A message sent to Ross’ representative was not immediately returned.

Rocko said in an interview with radio station Hot 97 on Wednesday that he his  removing Ross’ rap from his song. He said the backlash put him “a position  where I have to change” the song.

UltraViolet said in a statement Thursday that the group is “thrilled to hear  that Reebok is joining the fight against rape culture and dropping Rick  Ross.”

“This sends a strong message that rapping about drugging and raping an  unconscious woman is not only morally wrong, but has real consequences,” the  statement read.

Four of Ross’ five albums have reached gold status, including last year’s  “God Forgives, I Don’t,” which earned a Grammy nomination for Best Rap Album.  His hits include “The Boss” and “Aston Martin Music,” and he’s collaborated with  acts like Kanye West, Drake, John Legend and Nicki Minaj


By MESFIN FEKADU, AP Music Writer   of The Associated Press

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