Entertainment

PUMA PRESENTED EXCLUSIVE RE-LAUNCH OF THE WALT “CLYDE” FRAZIER SNEAKER

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PUMA PRESENTED EXCLUSIVE RE-LAUNCH OF THE WALT “CLYDE” FRAZIER SNEAKER AT “40Z & WAFFLES” BRUNCH DURING NBA ALL-STAR WEEKEND

Additional sponsors include Cricket Wireless, AKOO, and D’USSE Cognac

WHAT:
The most talked about day party of NBA All-Star Weekend 2015, “40z & Waffles”, brought the West Coast style to the East Coast as the event made its debut in New York City. Presenting sponsor, PUMA made the All-Star Event home for its long awaited re-launch of The Walt “Clyde” Frazier PUMAs. Frazier joined the festivities to sign the gold sneakers that were given to VIPs and Celebs as a collector’s item.

Guests enjoyed brunch designed by Celebrity Chef Jerome Brown, inclusive of red velvet waffles drizzled with a D’USSE Cognac infused syrup. VIPs enjoyedAKOO’s Style Lounge which featured their latest Spring Collection; attendees were treated to live music from Justin Bieber’s tour DJ Tay James, All-Star themed photo booths; specialty cocktails by D’USSE Cognac, views of a luxurious engraved ice sculpture showcased by celebrity owned Prestige Leasing & Finance and alcohol infused donuts by Sweet Dreams Mini Donutsfor dessert. Gifting Suite Presented By: CHRYSALIS CAPITAL MANAGEMENT & C. LUXE

WHO:
Celebrities attended: Terrance Jenkins (E! News Correspondent), T.I. Harris(Hustle Gang Artist) YG (Def Jam Artist), Mimi Faust (Reality TV Star) Marc John Jeffries (Actor), Sue Tsai (Painter), Danny Garcia (Pro Boxer), Ace Hood(Artist), Danny Green (San Antonio Spurs), Yes Julz (Socialite), and Walt “Clyde” Frazier (NBA Hall of Famer).

WHEN:

Saturday, February 14, 2015, 1:00 p.m. – 8:00 p.m.

WHERE:

404 NYC
404 10th Avenue (between 32nd and 33rd street)
New York, NY 10001

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