Lady Gaga Will Perform At The 2013 VMA
Gaga to Command the Stage as She Performs the First Single from Her Highly Anticipated New Album ARTPOP Live for the First Time Ever.
New York, NY (July 25, 2013) – MTV, MTV News’ Sway and fans announced today from the Brooklyn Promenade via its various social media platforms that megastar, singer-songwriter Lady Gaga will perform the new single from her highly anticipated upcoming fourth studio album, ARTPOP, for the first time ever LIVE on the 2013 “MTV Video Music Awards” stage from Brooklyn’s Barclays Center on August 25 at 9:00pm ET/PT. Additional 2013 “MTV Video Music Awards” performers will be announced at a later date.
From her powerful and bloody rendition of “Paparazzi” to the gender bending, adrenaline fueled version of “You and I,” Lady Gaga is the mastermind behind some of the most memorable VMA performances in recent years. This year, she’ll continue that legacy with what’s sure to be an unforgettable performance of the first single to be officially released from her fourth full length album, ARTPOP, on August 19th.
As one of the most talked about and innovative artists of this generation, Lady Gaga has left an indelible mark on the “MTV Video Music Awards” by winning an astounding 13 Moonmen since 2009, including “Best New Artist,” “Video of the Year” for “Bad Romance” as well as “Best Video with a Message” for “Born This Way.”
In celebration of the forthcoming performance, MTV Hits, MTV’s 24-hour music channel, will feature an hour block of Lady Gaga videos and performances from 3-4pm ET/PT.
Justin Timberlake and Macklemore & Ryan Lewis lead this year’s VMA pack with six overall nominations each. Timberlake’s nominations include “Video of the Year,” “Best Male Video,” “Best Pop Video” and “Best Editing” for “Mirrors,” while his “Suit & Tie” featuring JAY Z, scored nods for “Best Collaboration,” and “Best Direction.” Previously, Timberlake has taken home seven “Video Music Awards,” including “Best Pop Video” for “Cry Me a River.”
Fresh off their show stopping performances at the “MTV Movie Awards” and “mtvU Woodie Awards,” Macklemore & Ryan Lewis score their first-ever “Video Music Award” nominations with six nods (tying Justin Timberlake in total nominations) including “Video of the Year” for their smash hit “Thrift Shop,” “Best Hip Hop Video,” “Best Cinematography,” “Best Direction,” and “Best Editing” for “Can’t Hold Us featuring Ray Dalton,” while “Same Love” received a nod for “Best Video with a Social Message.”
Bruno Mars continues his hugely successful year by garnering four nominations including “Video of the Year,” “Best Pop Video,” and “Best Male Video” for “Locked Out of Heaven,” and “Best Choreography” for the smooth summer groove, “Treasure.”
P!nk, Robin Thicke, Miley Cyrus and Thirty Seconds to Mars are each up for three Video Music Awards. P!nk’s powerful “Just Give Me A Reason” featuring Nate Ruess garnered multiple nominations for “Best Female Video,” “Best Collaboration” and “Best Editing.” Robin Thicke’s sexy video for “Blurred Lines” feat T.I. and Pharrell received VMA nods for “Video of the Year,” “Best Male Video” and “Best Collaboration.” Miley Cyrus’ millennial anthem “We Can’t Stop” is up for “Best Female Video,” “Best Pop Video” and “Best Editing” while Thirty Seconds To Mars’ “Up In The Air” received nominations for “Best Rock Video,” “Best Art Direction” and “Best Cinematography.”
Other notable nominees receiving multiple 2013 Video Music Award nods range from the worlds of Pop, Hip-Hop, EDM, R&B and Rock and include previously nominated artists such as Taylor Swift, Drake, fun., Calvin Harris, and the Yeah Yeah Yeahs as well as first-time VMA nominees Kendrick Lamar, Lana Del Rey, The Weeknd and Capital Cities.
Winners will take home a special-edition Moonman, re-imagined by world-renowned, Brooklyn-based artist KAWS created exclusively for this year’s show.
To build anticipation for the show, MTV launched a successful cross platform social campaign, #RoadToTheVMAs, which features the Moonman in a myriad of iconic locations throughout Brooklyn and NYC. Thus far, the campaign has garnered more than 45 million social media impressions to date including over half a million likes on Instagram, 30.4 million impressions on Twitter, 13.5 million impressions on Facebook and 1 million impressions on Tumblr. MTV continued its creative use of social media by rolling out the 2013 VMA nominations as a series of imaginative stop motion videos created by 23-year old artist, Khoa, on the @MTV Instagram and Vine accounts.
For additional information on Lady Gaga or any VMA nominated artist, including music, videos, interviews, and news, visit MTV’s Artist Platform (Artists.MTV.com) a music discovery site that powers MTV/CMT/VH1’s network of 60 million passionate music fans online and 100M homes on-air.