HOT 97’s HIP HOP HAS HEART FOUNDATION hosts “LIFT ‘EM UP”: A NIGHT OF SERVICE & INSPIRATION
(New York, NY) – HOT 97 WQHT FM, the #1 station for Hip Hop and R&B in the New York tri-state area, is always committed to giving back. Alex Cameron, HOT 97 GM, says, “This holiday season the entire Emmis NY staff will volunteer a day of service on Thursday, December 12, 2013 to provide those less fortunate in our communities a truly special and memorable Holiday feast with a first class experience that not only feeds and entertains people but that does so in a respectful and dignified way with the hope of Lifting Up Others with nourishment for both bodies and souls. It is our distinct pleasure and privilege to serve and make a difference together”. HOT 97’s Hip Hop Has Heart Foundation and Incite (Emmis’ cause marketing division) will host “Lift ‘Em Up”, a celebration focused on lifting up New Yorkers that face challenging circumstances. The festivities will include gourmet food provided by celebrity chefs including Chef Pecko, of the Four Seasons Restaurant, Chef Jesse, who has catered for the likes of Jim Jones, Tyler Perry, and Michelle Williams, and HOT 97’s own DJ Camilo, who’s restaurant Blend will be providing one of their signature menu items. Also scheduled is a performance from Singer/Songwriter Sebastian Mikael,whose recent song, “Last Night” featuring Wale, is quickly climbing the R&B charts. Sebastian was recently performed in front of a sold out crowd at HOT 97’s Who’s Next Live, and is set to release his full-length debut album in February 2014.
HOT 97’s Angie Martinez states, “I’m excited to join HOT 97’s Hip Hop Has Heart Foundation for a day of service and fun! Thanks to all the efforts of our supporters and donations from our listeners, ‘Lift ‘Em Up’ is shaping up to be unforgettable!”
Donyshia Benjamin, HOT 97 Marketing Director explains, “We are excited to serve the community by working with local council members Leroy Comrie, Donovan Richards, and Ruben Wills, as well as Fidelis Care Health Insurance, P.S. 195 Rosedale, P.S. 276 Louis Marshall School, P.S. 45 Clarence Witherspoon School, and the St. Albans School, P.S. 36, all coming together to invite special families to share in a night to remember!” Participants will have the chance to dine on chicken-apple sausage and jerk flatiron steak courtesy of Chef Pecko, honey, pineapple and brown sugar glazed spiral ham courtesy of Chef Jesse, delectable holiday dishes from Two Fish Five Loaves, tasty wings from Cake & Wings, and a selection of non-alcoholic beverages from Caribbean Aqua. Additionally, attendees will receive food baskets to bring home to guarantee warm meals to indulge in for the upcoming holidays. The food baskets will include items from the dishes donated from all our chefs, as well as from recipes contributed by Chef Michael Symon, of ABC’s “The Chew” and Bravo TV’s Chef Roble. The complete “Virtual Shopping List” can be found online at HOT97.com/LiftEmUp; please head online today to make a donation for this worthy cause!
Listeners can also contribute by bringing donations to the Fidelis Care Health Insurance drop off centers located at 815 East Tremont Avenue in the Bronx or at their Manhattan offices at 100-02 Post Avenue by 204th Street. Make sure to stop by Millennium Honda at 286 N. Franklin St. in Hempstead, Long Island and bring a nonperishable good to the Millennium Honda “Lift ‘Em Up” Food Drive. Participants will receive a buy-one-get-one free oil change and $500 off a new or pre-owned car, plus a chance to win tickets to see Jay Z in concert!
As the holidays approach, it is important to give back and take care of your loved ones. Now is the time to protect yourself and your family from influenza. The New York Department of Health is supporting “Lift ‘Em Up” to bring happiness and awareness this holiday season. Ask your healthcare provider, call 3-1-1, or text “FLU” to 877877 to find a flu-shot location today.
Many New Yorkers are still feeling the effects of Hurricane Sandy, while others consistently live one paycheck away from hunger. The Hip Hop Has Heart Foundation has committed itself to being responsive to the needs and concerns of the community since its inception in 1994. Joining the cause is Incite, which focuses on the business of using Marketing for Good. Incite uses entertainment to connect brands with causes and build meaningful relationships with consumers. Using local media and grassroots engagement, Incite moves people to take positive action, creating impact for brands and communities. Through this “Lift ‘Em Up” celebration, we hope to bring many deserving families some holiday cheer!
HOT 97’s Hip Hop Has Heart Foundation would like to thank its board members including Angie Martinez, Miss Info, DJ Enuff, and Roxanna Thomas, our supporters Fidelis Care Health Insurance, Millennium Honda, and the New York Department of Health, and our media partners Village Voice and Tenè Nicole Marketing & PR for their generous efforts with and contributions to “Lift ‘Em Up”, as well as their continuous support of Hip Hop Has Heart.
CONTACT: Lindsay Salandra Donyshia Benjamin
HOT 97 Publicist